Daniel Nordby - Commerce Architect & Technical Lead

I'm

I design and deliver hosted, headless, and composable e-commerce solutions - end to end, from architecture to launch.

About

I work end-to-end on e-commerce projects - from first client conversation to production launch.

My involvement extends from pre-sales through discovery and into delivery. In the earlier phases I operate in a largely consultative role, spending time with stakeholders across the business, from engineers and product managers through to those accountable for the commercial outcome, with the aim of keeping technical direction aligned to what the organization is trying to achieve. I help achieve alignment in the discovery phase by contributing documentation and detailed artifacts: mapping the current and intended future-state architecture, cataloging the integrations involved, and producing guidance a delivery team can work against, such as gap analyses, target-state diagrams, and API specifications. Throughout delivery, I provide engineers with a clearly documented target state and stay closely engaged with the build, helping to work through the design decisions that arise along the way.

My client work spans a broad range of verticals, among them industrial, luxury, fashion, food, and supplements, and businesses of widely varying size. The majority of my recent engagements have been at enterprise scale, where the architecture, the integration landscape, and the number of stakeholders requiring alignment all increase together, and where careful work in the earlier phases tends to have the greatest bearing on the outcome.

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Skills

I work across the full e-commerce architecture - frontend, backend, integrations, and infrastructure.

AI

Claude Code

Custom Skills

MCP Servers

OpenAI

Railway

Tools

Asana

Bitbucket

Confluence

Cursor

Git

Github

Github Actions

Miro

Jira

Figma

Platforms/APIs

Shopify

Shopify APIs

AWS Amplify

AWS Lambda

AWS DynamoDB

AWS IAM

AWS S3

AWS Organizations

Patchworks

Fluent OMS

CommerceTools

Vercel

Netlify

REST / GraphQL

Frameworks

Node

Next.js

React

Vue.js

Ruby on Rails

Languages

HTML

CSS/SCSS

JavaScript/TypeScript

Liquid

PHP

Ruby

Databases/ORM

E-Commerce

Supabase

MicrosoftSQL

PostgreSQL

DynamoDB

MySQL

MongoDB

Prisma ORM

Disciplines

Full-stack development

Middleware

CI/CD

MACH design patterns

API development

System architecture design

Technical documentation

Team leadership

Technical project delivery

Cloud-first architecture

Contact

Got a complex e-commerce problem?

Whether you're integrating an OMS, scaling a Shopify build, re-platforming to a composable stack, or need a senior technical hand on a project that matters - I'm open to the right conversations.

Work

oomph lifestyle

oomph

Highly configurable custom furniture.

  • 100-variant limit solution
  • Dynamic theme settings
  • Expanded product enrichment layer
  • Custom Shopify theme
Blunt Umbrellas lifestyle

Blunt Umbrellas

Fashionable umbrellas with a focus on quality.

  • Dynamic, weather-driven CTA module
  • Scaled product imagery to indicate scale
  • Customer-driven lifestyle imagery experience
  • Custom Shopify theme
Mara Hoffman lifestyle

Mara Hoffman

Luxury fashion brand focused on sustainability.

  • Custom filtering
  • 100-variant limit solution
  • Expanded product enrichment layer
  • Custom Shopify theme